In startup environments the general organizing structure of a business is often unclear. Many business processes are ad-hoc in order to ensure flexibility. It is not cost-effective to use enterprise planning software, yet knowledge management inside and outside of the organization must balance the discipline and efficiency of structured information with the need to develop a brand new idea rapidly from prototype to product.

Horizon enables a unified environment for technical founders--from market research to marketing and sales, to coding and modeling. Founders can easily jot down notes, build process graphs and social graphs, manage tables and more, within the same organized workflow.

Horizon mixes the quantitative and qualitative storytelling required for founders to keep their stakeholders on track and up-to-date. Collaboration can occur within Horizon workspaces while community-supported packages and plugins offer the opportunity to build user feedback forms, landing pages, present financial projections, and more.

Startups are able to present complex ideas and APIs to their users simply, meanwhile tracking access to their spaces and APIs built on top of the Horizon platform.